Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...
Large language models (LLMs) could help health researchers analyse large qualitative datasets more efficiently, but they should be treated as a secondary analytic lens rather than a substitute for ...
Background The increasing global burden of long-term illnesses necessitates high-quality data to inform effective interventions, particularly in low-resource settings. Despite the critical role of ...
A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. We share the “why” and “how” behind our use of an online discussion board as a ...
As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...
Opinion
16don MSNOpinion
AI interviewers can’t connect with people the way human researchers can – they can produce only data, not meaning
Anthropic, the company behind the generative AI tool Claude, claimed in March 2026 that it used an AI interviewer to conduct “the largest and most multilingual qualitative study” ever done. The AI ...
ABOUT PEW RESEARCH CENTER Pew Research Center is a nonpartisan, nonadvocacy fact tank that informs the public about the issues, attitudes and trends shaping the world. It does not take policy ...
To make good decisions, companies need information about customer preferences and behavior. The market-research function is thus crucial to market success, but it has an age-old problem: The process ...
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