Between extreme weather and noisy stadiums, coaching a football game can be difficult. So, the NFL and Sony are listening to coaches to design new, custom-built headsets that can function best under tough conditions.

Sony is finally debuting the headset that it developed specifically for NFL coaches, after teasing it almost a year ago as part of a new partnership with the NFL. The headset features technology and engineering borrowed from Sony’s popular consumer-focused wireless headphones, such as the WH-1000XM6.

Sony's custom-built headsets aim to improve sound quality and sideline communication for NFL coaches and staffers.