According to several advertising experts, Apple's newly launched App Store Search Tabs Ads don't compare well to the company's other ad products. According to app marketing firm SplitMetrics, the ...

Apple now has four new options for advertisers to drive visibility and downloads in the App Store. The new placements are: The Today tab. The Today tab lets you reach people with high-impact creative ...

Apple today announced it is officially rolling out a new ad format for the App Store. The new Today tab format is more compact than the previous full-height card design but is viewable immediately ...

Earlier last month, Apple hinted towards new, coveted placements in the Apple app store in an email invitation to developers. The rumors are true – Apple officially announced two new advertising ...