A tech entrepreneur turned philanthropist funding natural product clinical trials, Thorogood experienced firsthand the challenges in generating the kind of health data needed to drive personalized ...

The Cupertino pioneer prepares a rare retrospective celebration honoring decades of creativity and cultural innovation.

In 1997, Apple launched a campaign that became cultural gospel. “Think Different” celebrated the rebels, the misfits, the troublemakers. The ones who saw things differently. The ones who changed the ...

In a public letter about Apple’s upcoming 50th anniversary, Tim Cook keys off the famous Think Different ad campaign: April 1st marks 50 years of Apple. From the first Apple computer to the Mac, from ...

Apple built its empire and legacy on innovative technologies and developments, as well as an instantly recognizable design language. The company even uses the phrase “Think Different” as a key part of ...

Ken Segall, the advertising guru who named the iMac and coined the “Think Different” slogan, wants to bust what he calls the “last myth about Macs:” security. Segall takes to task all the usual ...

Apple has released a new iPhone wallpaper, “Here’s to the Dreamers,” as part of a campaign highlighting Southeast Asian creators. The wallpaper, a vibrant dreamscape, works with a spatial effect on ...