Australian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales outside Australia and New Zealand. There has been a long-running battle over the rights to ...

For decades, UGG boots have been associated with Australia. But in the world of trademark law, it isn’t quite that simple. Deckers Outdoor Corp., a U.S. footwear designer and distributor ...

The recent case of Deckers Outdoor Corp. v. Wolverine Group Pty Ltd. serves as a cautionary tale for brand owners on the importance of pursuing foreign trademark protection early and often.

For decades, UGG boots have been associated with Australia. But in the world of trademark law, it isn’t quite that simple. Deckers Outdoor Corp., a U.S. footwear designer and distributor ...