Amazon to Close Amazon Go
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The e-commerce giant appears to have inadvertently tipped off some employees to layoffs planned for Wednesday, Jan. 28, by sending an errant email.
Through its brick-and-mortar trials, Amazon realized its customers have a stronger brand affinity with Whole Foods Market than they do with Amazon Go or Amazon Fresh convenience stores. Fully closing these concepts allows the company to consolidate its brick-and-mortar strategy entirely around Whole Foods.
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Amazon is closing its Fresh grocery stores and Go convenience stores, the company said Tuesday. It will convert some stores to Whole Foods locations.
The tech giant canceled a morning meeting after sending a commiserating email to affected employees hours before the meeting was to occur.