That sentiment, while enthusiastic, also reflects a calculated choice. Coward chose Duke over offers from top programs like Alabama, drawn by a system that emphasizes ball movement, positional flexibility, and defensive intensity, areas where he has shown strength.

Coward has attracted attention from a number of high-major programs, including Alabama, Florida, Kansas, and Washington. According to On3’s Transfer Portal Rankings, he is rated as a four-star prospect, ranking 17th overall and seventh among shooting guards in the 2025 cycle.

The first Duke basketball portal prize this cycle announced his commitment following his official visit.