If Apple follows suit, OpenAI or Anthropic could lock in another blue-chip customer, pushing both further ahead in the AI arms race. More importantly, Siri’s long-awaited glow-up might actually deliver this time.

Apple is exploring the possibility of integrating third party AI models into its voice assistant Siri. Reportedly, the tech giant has started talks with Anthropic and OpenAI, asking them to develop customised versions of their AI models for testing on Apple’s cloud infrastructure.

The iPhone maker is considering bringing in outside help to bolster its AI-enhanced Siri, according to Bloomberg.