Campaign Asia speaks exclusively with Lucio Ribeiro and TBWA's Kimberlee Wells on their AI talent investment and how it will ...

Stagwell reported $564 million in Q1 2025 net revenue, a 6% organic net revenue increase compared to the year earlier.

In an age flooded with AI, the real threat to the creative industry isn’t technology—it’s the defeatist narrative that ...

While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers ...

Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!

Nissan Formula E Team has launched a retro gaming experience ahead of its home race, paying homage to the streets of Tokyo and the city’s gaming culture. The video game, which is available online, ...

As Zespri’s global marketing lead, KokHwee Ng talks about how the brand is balancing record growth, sustainability, and emotional storytelling to win in a crowded market.

In just 10 months, Meituan-backed Keeta has taken Hong Kong’s food delivery market by storm, toppling competitors with ...

Google has introduced AI Max, a new campaign-level setting for existing search campaigns intended to drive increased ...

A recent focus on the brand’s communal experience falls short of conveying what Éric Blais believes makes Starbucks truly ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new ...

The chain decided to use its mascot, an iconic smiling fish ball named Kama-Chan to reflect its feelings on the decline in ...