This article is based on an excerpt from the book Life's a Pitch: Understanding the Secrets to Selling From Television's Billion Dollar Man. Words. They can be powerful, passionate, and—when used ...

Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (simple, efficient rules—mental shortcuts—that people use to form judgments and make ...

What are the most important B2B lead generation insights and data points you should be aware of in 2025? To find out, researchers at Sopro reviewed proprietary research from the past year for key ...