Ford Motor may raise prices of its new vehicles in May if U.S. President Donald Trump's auto tariffs are not eased, Automotive News reported on Wednesday, citing a memo to dealers. Both U.S. and foreign automakers have rushed to alleviate consumer concerns about tariffs inflating costs at dealerships by offering price assurances and substantial discounts.

Ford is warning its dealers that tariffs will likely raise prices in the coming months, the latest impact the import taxes will have on Americans’ finances.

Ford Motor may raise prices on its new vehicles if President Trump’s auto tariffs continue, according to a memo sent to dealers on Wednesday that was reviewed by Reuters. The Dearborn, Michigan, automaker offered deep discounts across its lineup starting earlier this month through June 2.