There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...

Discover how Freudian motivation theory impacts investor behavior, drawing on unconscious desires and motives for informed financial decisions.

Every manager aspires to coach her employees to higher level of effectiveness. However, figuring out how to coax a specific employee to improve can flummox even the most savvy supervisor. Identifying ...

Discover how mechanism design theory uses incentives and game theory to achieve desired outcomes in economics and businesses while overcoming self-interest challenges.

Professor Yang Yongzhong has proposed the global proposition of"The Methodization of Human Behavior: From 'Thinking Thrice BeforeActing' to 'Ask Thrice Before Acting'".（杨永忠提出“行为方法化”理念，倡导“三思而后行”向“三问而 ...

We engage with people daily in many ways, navigating situations where we may share goals or have diverging interests. These interactions demand myriad skills, though we're often unaware that we are ...

Not least because of the COVID-19 pandemic, conspiracy theories are more topical than ever. They are reported and discussed in almost all media and communication channels. But what influence do they ...

The PhD in Health Behavior is offered by the Department of Health Behavior. Health Behavior doctoral students learn to use theories and methods from the social and behavioral sciences to develop ...

In his decades-long career in tech journalism, Dennis has written about nearly every type of hardware and software. He was a founding editor of Ziff Davis’ Computer Select in the 1990s, senior ...