Looking to bring order to the Wild West of streaming TV for advertisers, measurement company iSpot.tv said it is rolling out a new set of dedicated streaming metrics. The metrics focus on commercials ...

TV ad measurement is a numbers game. On Wednesday, iSpot acquired 605, a TV measurement and attribution company that brings iSpot’s US household footprint to 82.7 million with the addition of 605’s ...

The acquisition is the latest financial deal built around measurement of media audiences, an increasingly critical assignment as the people who once watched linear TV spread out around dozens of new ...

NEW YORK—The ad tech platform TripleLift has reached a deal with the TV measurement company iSpot.tv that will give all of TripleLift's programmatic clients access to iSpots’ Streaming Competitive ...

LOS ANGELES & BELLEVUE, Wash.—The TV measurement company iSpot has announced an integration with TikTok that will provide brands with a deeper understanding of how the audience reach of TikTok ...

Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. Through the newly announced partnership, ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Nate Bek on Sep 13, 2023 at 5:00 am ...

Vintage television concept. Stack of retro tv set on green background. 3d Alt measurement providers are raking in the dough. On Wednesday, iSpot.tv, which recently struck high-profile measurement ...

WarnerMedia is the latest traditional media company to put together a non-traditional way to measure video audiences. The owner of CNN, TNT and HBO said it has tapped Comscore, iSpot.TV and VideoAmp ...

NBCUniversal recently named iSpot a preferred trading currency as competition heats up among third-party data analytics firms. By Caitlin Huston Business Writer Goldman Sachs has agreed to invest $325 ...

ISpot.tv Inc., a company that aims to help advertisers verify the reach and impact of their TV and streaming-video ads, has received a $325 million investment from Goldman Sachs Asset Management LP.