Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...
With the acquisition of the AMC Networks CEO's company, iSpot will add set-top box data from 16.6 million homes, bringing its total available TV device footprint to 82.7 million. By Georg Szalai ...
Startup iSpot.tv, which tracks TV ad impressions across 80 national broadcast and cable networks in the U.S. in real time, has raised $5 million in financing led by Madrona Venture Group, with ...
TV advertising in the U.S. is a $60 billion a year business, but despite the market size — or maybe because of it — brands and agencies have a difficult time keeping tabs on where their spots appear, ...
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