Launched at CES 2026 and on sale now, the LEGO® SMART Play™ sets and the SMART Brick were developed by the LEGO Group’s ...

The creative partnership between Nike and LEGO continues to build serious momentum. Following the recent reveal of their collaborative “Neon” colorway, the two iconic brands are shifting gears toward ...

Lego sets are fun to build and play with, even without any built-in smart features. They're a great alternative to the tablets and gaming consoles that kids seem to gravitate toward these days.

SINGAPORE – Vibrant and versatile, Lego bricks fuel the imagination through multisensory play. When The Lego Group recently expanded its Singapore office, it translated that tactile, Technicolor play ...

Lego's 2025 revenue rose 12%, profit grew 18% Sales growth outpacing the broader toy market Partnerships with global brands boost sales CEO says Lego can manage impact of global volatility COPENHAGEN, ...

A star rating of 4 out of 5. The LEGO Smart Brick certainly made waves when it was first announced, the internet set ablaze with intrigue at the prospect of an all-singing, all-dancing LEGO brick that ...

Lego has unveiled a brand-new line of technology-filled bricks as part of a new system called Smart Play. This new line is Lego's biggest technology leap forward in decades. For more, host Indira ...

From a carpenter’s workshop in Denmark to a global icon of creativity, LEGO has been teaching generations how to build, imagine and experiment. Now, the company best known for simple plastic bricks is ...

Lego's controversial wave of tech-enhanced 'Star Wars' sets are getting into people's hands, and showing the premium being paid isn't quite worth it. Reading time 3 minutes Ever since they were ...

Crocs’ upcoming collaboration has been drawing interest over the last few weeks, and fans will finally have the chance to purchase them soon. The brand has worked with LEGO to create the Bright Red ...

Add Yahoo as a preferred source to see more of our stories on Google. Let it be known that isn’t the first frightening depiction of Oz. In fact, Daniel Alexander first began the narrative in 2023 with ...