In “Rationality: What It Is, Why It Seems Scarce, Why It Matters,” Pinker writes as if he’s part of an embattled minority, valiantly making the case that “the ability to use knowledge to ...

Ditching rationality in favor of reasonableness might actually make sense in some contexts, they suggest — especially because we’ve lately defined rationality in such a narrow way that it’s ...

Rationality: What It Is, Why It Seems Scarce, Why It Matters. By Steven Pinker. Viking. 432 pages. We may earn a commission when you buy products through the links on our site. Buy Book.

Rationality: What It Is, Why It Seems Scarce, Why It Matters, by Steven Pinker (Viking, 432 pp., $32) R ationality is a precious birth­right that we too often take for granted if not mock or ...

The concept of "rationality" has been around for centuries to describe some objectively optimal course of action that one can undertake. Thinkers like Rene Descartes, Benedict Spinoza, and G.W ...

I realize Project Rationality is my attempt to live completely under System 2 and override the unstable lizard brain that is System 1. This is disorienting to other people. Humans crave melodrama.

Then support that decision with logic, facts and rationality—because the mind will always justify what the heart has already decided. - Josh Yudin, The Academy of Marketing. 11.

Bounded rationality says you don't know everything about every product. And, if you spent all day just to think through all the financial, health and taste outcomes of your choice, ...