The financial firm formerly known as abrdn has changed its name to aberdeen after a corporate rebrand four years ago was ...

A 200-year-old global investment company based in Edinburgh, Scotland came to the realization after four years that vowels ...

Abrdn said on Tuesday it would kickstart a search for a new Chairman and change its corporate name following a widely-mocked ...

Investment firm Abrdn will add the vowels back into its name after dropping them in a rebrand that was widely mocked. The ...

Less than four years after a radical rebrand that saw the company drop most vowels from its name, Abrdn Plc has bowed to ...

Abrdn said on Tuesday it would add back dropped vowels in its name after a widely-mocked rebrand four years ago and would ...

Abrdn Plc is renaming itself to aberdeen group plc, the latest move by Chief Executive Officer Jason Windsor to help revive ...

CITY firm Abrdn has had a vowel movement and changed its name to “aberdeen group” after relentless mocking. New boss Jason Windsor called the move a “pragmatic decision” to “remove distractions”.

One of the UK's oldest finance firms has abandoned a four-year rebrand which saw it mocked for removing the vowels in its ...

Abrdn and the trustee of its main defined benefit (DB) pension plan have agreed to unlock part of the plan’s “significant” ...

Investment group renames itself Aberdeen Group after years of derision and ridicule and claims of corporate 'bullying' ...

The financial services firm said on March 4 that it was adding the e’s back into its name, reversing an April 2021 decision ...