The financial firm formerly known as "abrdn" changed its name to "aberdeen" after a corporate rebrand four years ago was ...

By Iain Withers and Sinead Cruise LONDON (Reuters) -Abrdn said on Tuesday it would add back dropped vowels in its name after ...

Less than four years after a radical rebrand that saw the company drop most vowels from its name, Abrdn Plc has bowed to ...

Abrdn said on Tuesday it would add back dropped vowels in its name after a widely-mocked rebrand four years ago and would ...

One of the UK's oldest finance firms has abandoned a four-year rebrand which saw it mocked for removing the vowels in its ...

CITY firm Abrdn has had a vowel movement and changed its name to “aberdeen group” after relentless mocking. New boss Jason Windsor called the move a “pragmatic decision” to “remove distractions”.

The 200-year-old fund management giant was previously known as Standard Life Aberdeen before adopting its new moniker, Abrdn, ...

Fund managers Abrdn is now to be known again as aberdeen, four years after a vowel-less rebranding from Standard Life ...

The financial services firm said on March 4 that it was adding the e’s back into its name, reversing an April 2021 decision ...

Abrdn is renaming itself Aberdeen to “remove distractions” after it faced criticism for removing nearly all the vowels from ...

Keen to eliminate “distractions” with a switch back to Aberdeen, the firm is looking to build on “improved customer awareness ...

The abrdn share price has had a terrible few years. But do these strong 2024 results mean aberdeen shares have a better ...