If Apple follows suit, OpenAI or Anthropic could lock in another blue-chip customer, pushing both further ahead in the AI arms race. More importantly, Siri’s long-awaited glow-up might actually deliver this time.

Apple might abandon plans to develop its own in-house AI model to power Siri and could partner with OpenAI or Anthropic instead. According to Bloomberg's Mark Gurman, the iPhone maker has talked to both companies about using either ChatGPT or Claude to power Siri.

Apple’s many AI setbacks are now forcing the company to look at Anthropic and OpenAI for help powering its Siri voice assistant technology, according to a Bloomberg report. The company has been building out its own AI technology called Apple Intelligence that it intends to use in Siri,