Nike seemingly referenced the Boston Celtics guard after Giannis Antetokounmpo's 59-point performance, prompting the NBA champion to engage with the brand.

The 2024 Finals MVP has been getting into it with the Bucks great, and now one of the biggest brands in Antetokounmpo's sponsorship portfolio has gotten involved.

CEO of CLNS Media, Nick Gelso, has sided with Boston Celtics superstar Jaylen Brown after the latest moment in the Brown and Nike beef. Earlier today, Brown clapped back at Nike on X after they subtweeted at him, saying the company had weird energy for posting that tweet.

In a recent game against the Milwaukee Bucks, Boston Celtics forward Jaylen Brown got into it with Bucks star Giannis Antetokounmpo. During the game, Antetokoun

Brown has a long history of being openly critical of Nike, including back in 2022 when he questioned the brand's ethics following its decision to cut ties with Kyrie Irving. Brown's criticism continued this past summer when he appeared to blame the brand for being omitted from Team USA, with Nike being the team's official sponsor.

Celtics star Jaylen Brown had high praise for point guard Payton Pritchard following a 25-point win over the Nets.

Jaylen Brown's beef with Nike Basketball continued Thursday after Nike took a not-so-subtle shot at the Celtics star on social media.

Jaylen Brown and the Boston Celtics went into Milwaukee on Sunday and defeated Giannis Antetokounmpo and the Bucks 113-107. At the beginning of the second quarter, Giannis was called for a charge after throwing an incidental elbow toward Brown, knocking the 2024 NBA Finals MVP to the ground.

Nike decided it was time to clap back against Jaylen Brown for his comments towards Giannis this past Sunday in a Celtics win.