Pepsi got the right ones (baby!) when they cast Beyoncé, Britney Spears and Pink in a Gladiator-inspired commercial. While the brand spent lots of money to make it, the ad ended up never airing in the ...
The deal for Siete was announced back in October but closed this January. Pepsi is an enormous business, and for it $1.2 billion is relatively small. But any purchase over $1 billion is still ...