Following a competitive pitch, Lululemon has awarded its media planning and buying account to GroupM for branding and digital ...

The winners of the 2024 Best of the Best Effies prove that marketing effectiveness isn’t about budget, fame or size. From ...

With Apple announcing its shift to AI search tools, the impact on the digital landscape could be disruptive as SEO experts ...

As the 618 shopping festival kicks off earlier this year on May 13, RedNote and Alibaba Group have joined forces to integrate ...

WPP is to move creative agency Grey into Ogilvy Group as part of a shake-up, Campaign has learned. Under the new structure, ...

In an age flooded with AI, the real threat to the creative industry isn’t technology—it’s the defeatist narrative that ...

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Campaign Asia speaks exclusively with Lucio Ribeiro and TBWA's Kimberlee Wells on their AI talent investment and how it will ...

Stagwell reported $564 million in Q1 2025 net revenue, a 6% organic net revenue increase compared to the year earlier.

Google has introduced AI Max, a new campaign-level setting for existing search campaigns intended to drive increased ...

The chain decided to use its mascot, an iconic smiling fish ball named Kama-Chan to reflect its feelings on the decline in ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new ...