For years, BARC India has functioned as the sole industry-recognised body for television audience measurement, with its ...

TBWA India Private Limited has reported a strong financial performance for the fiscal year ended March 31, 2024, with total ...

According to a June 2025 Dentsu report, over 62% of large Indian advertisers are now testing at least one aspect of a hybrid ...

The ministry has also proposed reforms to address the industry’s longstanding demand for capturing CTV and multiscreen ...