Nicholas Kontopoulos, Vice President of Marketing at Twilio, shares why brands must tread carefully, ensuring that AI-driven ...

Its creativity is bounded by its training data, meaning it cannot generate something truly original or disruptive without human input. Take, for instance, the design of an emotionally resonant ...

India’s theme parks, gaming zones, and adventure hubs are tilting toward digital marketing with influencer partnerships, ...

Industry players share how radio jockeys have placed themselves as diversified creators in a crowded media space ...

Instead of investing Rs 8–10 lakh per episode for an original fiction show, Sony has opted for a cost-effective route: ...

Aruna Shankaranarayanan, who was with Intel Corporation as Media and Marketing Innovation Lead, has joined Adobe as Marketing ...

An advert from the World Wildlife Fund’s recent ‘Prescription for Nature’ out-of-home (OOH) advertising campaign has earned a ...

Atul Handa has been appointed as Vice President for Swiggy Instamart. The company announced Handa’s appointment through a ...

As part of this move, CARS24 will work with Team-BHP to improve platform capabilities, enhance the user experience and bring ...

Greenply has launched a new campaign this T20 Cricket season, drawing a playful yet powerful connection between the ...

Communications has won the account for Tata Coffee Grand Cold Coffee and Himalayan Natural Mineral Water after a multi-agency ...

Highlighting its core promise of durability and top-notch performance, Greenply has launched a new campaign this T20 Cricket ...