What's preventing enterprise marketing teams from realizing the full potential of their data analytics? How sophisticated are ...

Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the ...

This article is based on an excerpt from the book Life's a Pitch: Understanding the Secrets to Selling From Television's Billion Dollar Man. Words. They can be powerful, passionate, and—when used ...

Marketing automation has more to offer than simple email flows. In this free webinar, discover how automation can increase efficiencies across all channels and all stages of the buying cycle to save ...

Discover how marketing operations (Mops) is gaining influence, driving data-driven decisions, and shaping career paths in ...

Nearly half (46%) of consumers in the United States say they have used social media to publicly call out brands for bad behavior or poor service, according to recent research from Sprout Social. The ...

Tech giants Apple, Microsoft, Google, and Amazon are the world's most valuable brands in 2024. That's according to Brand Finance's annual ranking of global brands. An infographic (below) summarizes ...

Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National ...

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

Are the benefits being delivered by generative AI to enterprise companies in line with the benefits these firms really want ...

Ding, ding, ding! The battle is on, with email in one corner, and SMS across the ring. Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 ...

Credit unions and H-E-B, a grocery store chain headquartered in Texas, are the most trusted companies by consumers in the United States, according to a recent report from Temkin Group. The report was ...