The FMCG giant claims it ads are being tested and optimised in days versus weeks – and at a tenth of the cost – thanks to AI.

While some firms are cutting senior marketing leaders, others see appointing their first CMO as a statement of intent in the ...

The first UK insurer to publish its socio-economic pay gap data, Zurich embarked on a decade-long process of building trust ...

When we stop trying to fit someone else’s idea of how we ‘should’ be, we move from performative confidence towards something ...

When looking to drive long-lasting change marketers should start with the end in mind, have real clarity of mission and ...

While there’s no quick fix for imposter syndrome, businesses recognising the value of marketing and a greater sense of ...

Pressure to justify marketing investment to business leaders is becoming a “much more common theme” for UK B2B marketers, ...

Whether down to consolidation, a new CMO or a change in brand strategy, with marketers under increasing pressure to deliver ...

Worryingly even among the two-thirds of marketers who told Better Briefs they were clear on targeting when they briefed their ...

After building clarity around its points of difference and overhauling its subscription model, Wild Nutrition believes now’s ...

Ironically it may have been a lack of promotion, not too much of it, that was Liquid Death’s problem. It makes sense for ...

The supermarket, which doesn’t offer online delivery in the UK, is selling 3,000 ‘high protein’ bundles on the platform.