At its global Conversations conference, the company announced firms using the WhatsApp Business Platform will now be able to ...

WhatsApp announced it's introducing the ability for large businesses to reach customers through voice calls, which will allow ...

A major highlight is the integration of marketing tools within Meta’s Ads Manager. Businesses can now create and manage ...

WhatsApp is rolling out a new AI-handoff tab to the chat filters on its business platform which is designed to enhance ...

We’re introducing centralized marketing campaigns, expanded AI support and calling options for businesses using WhatsApp.

WhatsApp has released the Android beta update 2.25.20.5, introducing a new feature that helps business accounts identify ...

Under the updated scheme, companies will be charged for each template message sent, categorized into marketing, utility, and ...

WhatsApp's latest feature helps users catch up on long conversations, but Meta AI has a unique way of processing that data.

Meta has made a significant push in recent years to accelerate WhatsApp monetisation through ads and paid messaging. India ...

In 2022, WhatsApp and Google Play were banned by the Iranian government during nationwide protests after the death of 22-year ...

It’s official, ads are coming to WhatsApp. However, depending on how you use the popular messaging app, you may never see one ...

Everyone talks about how hard it is to leave iMessage. But with WhatsApp, it's not even about the app — it's about your ...