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0:59
YouTube
ThynkIt
How Marlboro Rebranded Itself Into a Masculine Icon. #facts #shorts #MarketingStrategy #Branding
In the 1920s, Marlboro was a women’s cigarette brand, marketed as “Mild as May.” But after the 1964 U.S. government warning that smoking causes cancer, the brand was collapsing. Then came a genius rebrand — The Marlboro Man — a rugged cowboy who turned Marlboro into a global symbol of masculinity, freedom, and confidence. This is how ...
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