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Portrait of Don Vultaggio, the billionaire behind AriZona Iced Tea

Portrait of Don Vultaggio, the billionaire behind AriZona Iced Tea

50.7K viewsSep 16, 2025

YouTubeLes Echos

AriZona’s Billionaire Refused to Charge More ❤️

AriZona’s Billionaire Refused to Charge More ❤️

31.4K views2 months ago

“I was a billionaire before that” 🤯 I interviewed Don Vultaggio the billionaire founder of Arizona Beverage Company and I asked him why he never raised the price of $0.99 to sell his beverages! I also asked him how he feels about debt and taking on debt in business. I asked him how important the $0.99 was for his marketing strategy. He never spent ANY money on advertising so I asked him the greatest lever he used to build a Billion dollar company! Lastly, I asked him his best advice to the youn

“I was a billionaire before that” 🤯 I interviewed Don Vultaggio the billionaire founder of Arizona Beverage Company and I asked him why he never raised the price of $0.99 to sell his beverages! I also asked him how he feels about debt and taking on debt in business. I asked him how important the $0.99 was for his marketing strategy. He never spent ANY money on advertising so I asked him the greatest lever he used to build a Billion dollar company! Lastly, I asked him his best advice to the youn

574.2K viewsJul 13, 2025

FacebookThe School Of Hard Knocks

🔗: on.today.com/4oHxLpv Arizona founder and CEO Don Vultaggio breaks down the current costs of making an Arizona can amid tariffs and why he is still committed to 99-cent price. | Today Show

🔗: on.today.com/4oHxLpv Arizona founder and CEO Don Vultaggio breaks down the current costs of making an Arizona can amid tariffs and why he is still committed to 99-cent price. | Today Show

18.9K viewsAug 21, 2025

FacebookToday Show

Why AriZona Tea Is Still 99¢

Why AriZona Tea Is Still 99¢

1.7K views2 months ago

This Billionaire Has Refused to Raise His Price Since 1992 (Here's Why)

This Billionaire Has Refused to Raise His Price Since 1992 (Here's Why)

542 views1 month ago

YouTubeProFxTrades

This billionaire kept his Arizona Iced Tea at just 99 cents — and still hasn’t raised the price! 🧃 Don Vultaggio, the founder of Arizona, explains that even with rising inflation, shipping fees, and production costs, he refuses to pass those expenses onto his customers. He believes that keeping the price the same builds long-term trust — and that loyalty will pay off in the end. 💯 Even though their profits have slowly decreased over time, they’ve stayed true to their promise: 99 cents a can. W

This billionaire kept his Arizona Iced Tea at just 99 cents — and still hasn’t raised the price! 🧃 Don Vultaggio, the founder of Arizona, explains that even with rising inflation, shipping fees, and production costs, he refuses to pass those expenses onto his customers. He believes that keeping the price the same builds long-term trust — and that loyalty will pay off in the end. 💯 Even though their profits have slowly decreased over time, they’ve stayed true to their promise: 99 cents a can. W

6.7K views11 months ago

FacebookBusinessmoneywealth

“I was a billionaire before that” 🤯 I interviewed Don Vultaggio the b... #entrepreneur #motivation #millionaire | Omari Campbell

6.1K views8 months ago

FacebookOmari Campbell

🤑 Don Vultaggio, le milliardaire derrière les thés glacés AriZona 💰 Il n’a jamais été à l’université et pourtant aujourd’hui, il est à la tête d’une fortune de 6 milliards de dollars. Et le tout grâce à des thés glacés. On vous raconte l’histoire de Don Vultaggio. | Les Echos

220.7K viewsSep 15, 2025

FacebookLes Echos

Don Vultaggio’s Port Washington waterfront mansion

836 views7 months ago

YouTubeFly Cam Estates

AriZona Beverage Company Co-founder Don Vultaggio says the company will try to keep the price of their 99 cent iced teas level in the face of aluminum tariffs. Tap the link in bio to watch the full interview. | Bloomberg Television

515 viewsAug 22, 2025

FacebookBloomberg Television

AriZona Iced Tea founder Don Vultaggio doesn't want to increase the price of the brand's 99-cent beverages and doesn't see it increasing in the foreseeable future.⁠ ⁠ "Why have people who are having a hard time paying their rent have to pay more for our drink?" Vultaggio shares. | The Quintessential Gentleman

4.4K views8 months ago

FacebookThe Quintessential Gentleman

#AriZonaIcedTea is notoriously still only 99 cents, despite rising prices across the food and drink industry. Owner Don Vultaggio explains why he is so adamant about the price staying under a dollar, and if that will change in the foreseeable future. #TODAYShow #3rdHourTODAY

20.9M viewsJun 26, 2024

TikToktodayshow

The School Of Hard Knocks on Instagram: "“I was a billionaire before that” 🤯 I interviewed Don Vultaggio the billionaire founder of @drinkarizona and I asked him why he never raised the price of $0.99 to sell his beverages! I also asked him how he feels about debt and taking on debt in business. I asked him how important the $0.99 was for his marketing strategy. He never spent ANY money on advertising so I asked him the greatest lever he used to build a Billion dollar company! Lastly, I asked h

4.9M viewsJul 13, 2025

Instagramtheschoolofhardknockz

Discover Don Vultaggio's Influence on Arizona Beverages

2.5M views11 months ago

TikTokarizonaeurope

Replying to @TODAY Show Arizona founder and CEO Don Vultaggio breaks down the current costs of making an Arizona can amid tariffs and why he is still committed to 99-cent price. #TODAYShow

225.1K viewsAug 21, 2025

TikToktodayshow

Don Vultaggio: The $0.99 Arizona Iced Tea Legacy

954.9K viewsApr 12, 2025

TikTokpoppolitic

Entrevista con el fundador de AriZona Iced Tea

1.9M viewsJul 13, 2025

TikToktheschoolofhardknocks

The 99¢ Promise That Stayed Unbroken 🥤💰 Since 1992, Arizona Iced Tea has kept the same legendary price: 23 ounces for just 99¢. If it followed inflation, that same can would be over $2.30 today. 😳 While their competitors raised prices—Snapple at $1.79, Gold Peak at $1.99, Pure Leaf at $2.09—Arizona took a different route. CEO Don Vultaggio stood his ground: “I’m not going to crush the customer for a few extra dollars.” 🙌 So they did something bold: They printed 99¢ directly on the can to sto

289.7K views9 months ago

TikTokthemillionaireparadigm

Don Vultaggio: The Legendary CEO of Arizona Iced Tea

313.5K views11 months ago

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