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Telemarketing and CRM: The Database Is the First Real Problem
Nel telemarketing il database non è un dettaglio: è la base di tutto il lavoro commerciale. Prima di chiamare “tutti”, bisogna capire chi sono davvero i potenziali clienti giusti. Altrimenti rischi di fissare appuntamenti inutili, con aziende fuori target. Come un pescatore a cui chiedono tonni, ma lo mandano a pescare saraghine.
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