Environmental Claims - Key Factors affecting Consumer Markets | Cesare Varallo
Environmental Claims - Key Factors affecting Consumer Markets | Cesare Varallo
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You must avoid greenwashing while verifying environmental claims. Read our article about crucial ways to avoid penalties while ensuring accurate environmental claims: https://bit.ly/4eadX8K. #QualityInsights #Greenwashing #Sustainability #Environmental #ESG | SGS Academy
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You must avoid greenwashing while verifying environmental claims. Read our article about crucial ways to avoid penalties while ensuring accurate environmental claims: https://bit.ly/4eadX8K. #QualityInsights #Greenwashing #Sustainability #Environmental #ESG | SGS Academy
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In a bid to curb deceptive environmental claims, the Advertising Standards Council of India (ASCI) has introduced stringent guidelines effective February 15, 2024. Aimed at preventing greenwashing – the practice of making false pro-environment claims – the guidelines mandate that advertisements must substantiate absolute claims like "eco-friendly" with robust data or credible accreditations. Comparative claims must provide evidence of environmental benefits, and general environmental claims must
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