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Yashvertising on Instagram: "The ad strategy for the Hotstar “Parachute” ad, part of a larger campaign, focused on using dry humor to highlight Hotstar’s vast and up-to-date free content library to a wider audience, especially in non-metro cities. In short, the strategy was: • The Core Message: To communicate that Hotstar has the “largest library of free entertainment” by leveraging a humorous take on the Hindi phrase, “Maine sab kuch dekh liya” (I have seen it all). • Creative Concept: The comm