Irv Weinstein, former Channel 7 news anchor, dies at 87

One of Channel 7’s more memorable on-air promotions was the 1992 “Rock 'N Roll Irv” campaign. By this time, Irv Weinstein had been a familiar face in Buffalo broadcasting for over three decades, but declining ratings and heightened competition from WGRZ-TV and WIVB-TV posed a challenge. Eyewitness News consultant Joe Rovitto, General Manager Paul Cassidy, and Promotions Manager John Di Sciullo brainstormed ways to revitalize Irv’s appeal, particularly among younger viewers.“One night, I was at a

Irv Weinstein, Buffalo broadcasting legend, dies

October 1988: Toronto’s 1050 CHUM Radio launched its “Irv for President” campaign, built around the promise of “more fire trucks for Buffalo.” The slogan declared, “Make the White House, Irv’s House.” And if WKBW-TV’s legendary Irv Weinstein were somehow elected, his running mate was already lined up: Commander Tom Jolls, slated to become “Chairman of the Joint Chiefs of Staff” — naturally, since he already looked sharp in a uniform. Video courtesy of Mike Randall. Thank you Mike for preserving

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