The psychology behind McDonalds $2B kiosks
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YouTubeHubSpot Marketing
The psychology behind McDonalds $2B kiosks
Why McDonald's Really Wants You to Use Their Kiosks (It's Not What You Think) Ever notice how McDonald's pushes you toward the screen instead of the counter? It's not about broken ice cream machines - it's pure psychology. THE STRATEGY: Visual ordering increases spending by 20-30% Photos trigger "we eat with our eyes first" psychology Easier ...
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