The PEPSI CHALLENGE is back. This time, proving that PEPSI Zero Sugar tastes better and is more refreshing than Coke Zero Sugar. We’re kicking off the challenge in New Orleans and will continue the fun in March when we embark on a tour across the country. Visit PepsiChallenge.com for updates. #50thAnniversary | Pepsi
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FacebookPepsi
The PEPSI CHALLENGE is back. This time, proving that PEPSI Zero Sugar tastes better and is more refreshing than Coke Zero Sugar. We’re kicking off the challenge in New
Pepsi. . The PEPSI CHALLENGE is back. This time, proving that PEPSI Zero Sugar tastes better and is more refreshing than Coke Zero Sugar. We’re kicking off the challenge in New Orleans and will continue the fun in March when we embark on a tour across the country. Visit PepsiChallenge.com for updates. #50thAnniversary
13K viewsFeb 5, 2025
Pepsi Challenge History
The Choice | Pepsi | Super Bowl | Leon Imas
The Choice | Pepsi | Super Bowl | Leon Imas
linkedin.com
6.1K views3 months ago
Pepsi x Sportsball | Michael Del Pozzo
Pepsi x Sportsball | Michael Del Pozzo
linkedin.com
28.6K views3 months ago
Pepsi Pulls Controversial Kendall Jenner Ad After Outcry
1:24
Pepsi Pulls Controversial Kendall Jenner Ad After Outcry
NBC NewsAlexander Smith
Apr 5, 2017
Top videos
Pepsi Wins the Taste Challenge Against Coca-Cola
0:45
Pepsi Wins the Taste Challenge Against Coca-Cola
TikTokpepsi
72.8M views3 months ago
The Choice | Pepsi | Super Bowl | Ricardo Pereira
The Choice | Pepsi | Super Bowl | Ricardo Pereira
linkedin.com
13.6K views3 months ago
The Pepsi Challenge: a blind taste test started an expensive war
The Pepsi Challenge: a blind taste test started an expensive war
boingboing.net
Jul 11, 2019
Pepsi Challenge Controversy
Pepsi is poking the bear again. 🫵 A Super Bowl ad for Pepsi Zero Sugar touts a new victory in the Pepsi Challenge, the decades-old sampling program revived in 2025, using a conflicted polar bear that evokes rival Coca-Cola without ever naming it. Led by BBDO and the Pepsi Content Studio, “The Choice” bets that taste—and a bit of goofy bravado—is still the most persuasive case Pepsi can make, a claim the brand has spent the past year testing in the real world. “This is not about cola wars,” said
0:31
Pepsi is poking the bear again. 🫵 A Super Bowl ad for Pepsi Zero Sugar touts a new victory in the Pepsi Challenge, the decades-old sampling program revived in 2025, using a conflicted polar bear that evokes rival Coca-Cola without ever naming it. Led by BBDO and the Pepsi Content Studio, “The Choice” bets that taste—and a bit of goofy bravado—is still the most persuasive case Pepsi can make, a claim the brand has spent the past year testing in the real world. “This is not about cola wars,” said
FacebookAd Age
137.4K views3 months ago
Coke vs. Pepsi: We Settled the Debate with a Blind Test
Coke vs. Pepsi: We Settled the Debate with a Blind Test
tasteofhome.com
Jan 27, 2022
The Pepsi promotional campaign was meant to entice people to buy Pepsi in exchange for points that could be redeemed for prizes
2:09
The Pepsi promotional campaign was meant to entice people to buy Pepsi in exchange for points that could be redeemed for prizes
CBS NewsRachid Haoues
Jan 29, 2015
Pepsi Wins the Taste Challenge Against Coca-Cola
0:45
Pepsi Wins the Taste Challenge Against Coca-Cola
72.8M views3 months ago
TikTokpepsi
The Choice | Pepsi | Super Bowl | Ricardo Pereira
The Choice | Pepsi | Super Bowl | Ricardo Pereira
13.6K views3 months ago
linkedin.com
The Pepsi Challenge: a blind taste test started an expensive war
The Pepsi Challenge: a blind taste test started an expensive war
Jul 11, 2019
boingboing.net
Coca-cola vs Pepsi Blind Taste Test Challenge
18:52
Coca-cola vs Pepsi Blind Taste Test Challenge
267.3K viewsNov 19, 2017
YouTubeJanet and Kate
Pepsi vs Coca-Cola: The Blind Taste Test
0:39
Pepsi vs Coca-Cola: The Blind Taste Test
25.8K views3 months ago
YouTubeAduok Biztales
Pepsi Challenge: Is Zero Better Than Classic?
2:17
Pepsi Challenge: Is Zero Better Than Classic?
21.2K views2 months ago
TikTokmelissajorealrecipes
A soda war is brewing. Pepsi Zero Sugar's Super Bowl 60 commercial, "The Choice," features a cola-loving polar bear who takes the Pepsi Challenge and chooses Pepsi over Coca-Cola Zero Sugar, triggering an existential crisis that leads to a journey of self-discovery culminating in a Coldplay concert kiss cam moment. Directed by The Academy -winner Taika Waititi, who also cameos as the bear's therapist, and set to Queen's "I Want to Break Free," the ad is rooted in real data. According to the bran
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A soda war is brewing. Pepsi Zero Sugar's Super Bowl 60 commercial, "The Choice," features a cola-loving polar bear who takes the Pepsi Challenge and chooses Pepsi over Coca-Cola Zero Sugar, triggering an existential crisis that leads to a journey of self-discovery culminating in a Coldplay concert kiss cam moment. Directed by The Academy -winner Taika Waititi, who also cameos as the bear's therapist, and set to Queen's "I Want to Break Free," the ad is rooted in real data. According to the bran
101K views3 months ago
FacebookAdweek
0:29
Are The Pepsi Challenge results still the same almost 50 years later? Try a Pepsi side-by-side with another cola, and let us know which one you prefer 😉 #PepsiChallenge #Pepsi125
55.4K viewsOct 7, 2023
TikTokpepsi
0:33
Coke vs Pepsi: The Pepsi Challenge and Marketing Battle
143 viewsJun 14, 2024
YouTubeAI Frox
14:27
The Coke vs. Pepsi Challenge
2M viewsMay 11, 2019
YouTubeTheReportOfTheWeek
3:33
The Pepsi Challenge
209 viewsAug 9, 2024
YouTubeTriads Stand Alone
0:07
When it comes to taste, nothing beats Pepsi Zero Sugar. Take the Pepsi Challenge and see for yourself | Pepsi
5.5M views8 months ago
FacebookPepsi
How Pepsi won the challenge in the 1980s but lost the ‘Soda Wars’ to Coke
1 year ago
AS.comGreg Heilman
5:40
The Taste Test That Embarrassed Coca-Cola
74 views4 months ago
YouTubeMarketing With Dev
2:37
Pubity on Instagram: "In the 1970s “Pepsi Challenge,” people tried two unlabeled cups of cola in a blind taste test and were asked which tasted better. In most tests, people picked Pepsi. But when labels and habits are introduced, choice doesn’t always follow taste. That gap is what marketers call the “Pepsi paradox.” Pepsi repeated a similar challenge in 2025 with Pepsi Zero Sugar against its main competitor, and found that 66% of tasters nationwide preferred the taste of Pepsi Zero Sugar. Do y
227.3K views3 months ago
Instagrampubity
0:32
Pepsi vs Coca-Cola: The Taste Test That Changed Everything
158.3K viewsApr 11, 2025
YouTubeSecret Ingredient
0:28
The Pepsi Challenge: A Taste Test Revolution
476 viewsMay 17, 2024
YouTubeSuperFan Videos
We Recreated The Pepsi Challenge To See What People Really Like
May 3, 2013
BUSINESS INSIDERWill Wei, Dominic Green
0:13
And it all started with The Pepsi Challenge and a choice | Pepsi
799.3K views3 months ago
FacebookPepsi
0:31
Pepsi is poking the bear again. 🫵 A Super Bowl ad for Pepsi Zero Sugar touts a new victory in the Pepsi Challenge, the decades-old sampling program revived in 2025, using a conflicted polar bear that evokes rival Coca-Cola without ever naming it. Led by BBDO and the Pepsi Content Studio, “The Choice” bets that taste—and a bit of goofy bravado—is still the most persuasive case Pepsi can make, a claim the brand has spent the past year testing in the real world. “This is not about cola wars,” said
137.4K views3 months ago
FacebookAd Age
0:56
How Pepsi Beat Coca-Cola Once
702 views7 months ago
YouTubeGrow with Laksh
0:53
One sip is all it takes at the Pepsi Challenge! #ThePepsiChallenge | Pepsi
10.4K viewsFeb 8, 2025
FacebookPepsi
4:12
The Pepsi Challenge: How Pepsi Won the Battle but Lost the Challenge
May 1, 2023
juiceboxinteractive.com
Pepsi Challenge 2025
Feb 12, 2025
dailycommercials.com
1:08
Pepsi Legend Challenge: Get It in 5 Seconds!
79.3K views8 months ago
TikTokpepsi
4:20
Coke vs. Pepsi Blind Taste Test
1.3M viewsOct 2, 2020
YouTubeBenDeen
5:30
Pepsi The PEPSI Challenge 2025: Let Your Taste Decide.
16.9K viewsFeb 5, 2025
abancommercials.com
2:29
Pepsi Challenge: Coke Fan Tries Pepsi Zero
1.6M views2 months ago
TikTokzachandhailee
0:36
Rare Commercial Vault: The Pepsi Challenge (1978-1080p)
7.7K viewsJul 17, 2015
YouTubeDave's Archives
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