Remember Old Spice’s “The Man Your Man Could Smell Like”? In this Ad-venturous ep, Avery highlights how @OldSpice strategically launched their 2010 rebrand online - to reach their ideal millennial audience where they were. Using Old Spice’s comeback as the case study, we look at how a 70-year-old brand became category leader by rethinking who they were talking to and how they showed up. 📈🚀 Catch the ep here: https://open.spotify.com/episode/03G3IVBABFzeTOVfY1mpTG?si=2emTgyORRD2r9kvdHHr1RA | DT
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Old Spice | The Man Your Man Could Smell Like
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portall.zp.ua
This is the man your man could smell like. And look like. And be. Meet Old Spice. Do we need to say anything more? Old Spice is a big, floofy gentle giant. He can be shy at first, but the way to his heart is treats, which he takes *SO* gently and respectfully. Within minutes, he’ll be on his back asking for belly rubs. 🥰 Old Spice has done well with both large dogs and small dogs in the home, but would prefer a home without feline friends. 🐶 Old Spice is about 2 years old and weighs 75 pounds.
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