About 1-in-5 Americans regularly get news from influencers on social media today. But what is a news influencer and how do they engage with their audiences? We define news influencers as individuals who routinely post about current events or civic issues and have at least 100,000 followers on Facebook, Instagram, TikTok, X or YouTube. To better understand them, we analyzed 500 of these individuals across these five sites. Here’s what we found. And for more on news influencers, explore the full r
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About 1-in-5 Americans regularly get news from influencers on social media today. But what is a news influencer and how do they engage with their audiences? We define news
About 1-in-5 Americans regularly get news from influencers on social media today. But what is a news influencer and how do they engage with their...
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