Andy Cohen stars in Nerds' Super Bowl LX ad featuring Gummy, an anthropomorphic candy character who's now "mega" sized. The colorful spot shows Cohen helping Gummy prepare for his red carpet debut, surrounded by oversized Nerds Gummy Clusters. This marks Gummy's third Super Bowl appearance and Ferrara's continued investment in its $900 million flagship brand. Agency: Digitas Chicago https://bit.ly/4klmrgK | Adweek
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Andy Cohen stars in Nerds' Super Bowl LX ad featuring Gummy, an anthropomorphic candy character who's now "mega" sized. The colorful spot shows Cohen helping Gummy prepare for his red carpet debut, surrounded by oversized Nerds Gummy Clusters. This marks Gummy's third Super Bowl appearance and Ferrara's continued investment in its $900 million flagship brand. Agency: Digitas Chicago https://bit.ly/4klmrgK | Adweek
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How does a candy that was introduced 40 years ago suddenly become one of the most popular treats in America? Here’s how Nerds Gummy Clusters became the “it” candy this Halloween: https://nyti.ms/4e6JveD | The New York Times
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