At Long Last, He’s Back - Dos Equis (2026) 🍻 Dos Equis is tapping into nostalgia to jumpstart momentum, bringing back its iconic “Most Interesting Man in the World” campaign with original star Jonathan Goldsmith front and center. 🍺✨ After a decade-long hiatus, the brand reintroduced the character in a new 60-second spot that debuted during ESPN’s College Football Championship. The ad playfully acknowledges his time away from pop culture before reviving him - naturally - with a Dos Equis in han
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At Long Last, He’s Back - Dos Equis (2026) 🍻 Dos Equis is tapping into nostalgia to jumpstart momentum, bringing back its iconic “Most Interesting Man in the World” campaign with original star Jonathan Goldsmith front and center. 🍺✨ After a decade-long hiatus, the brand reintroduced the character in a new 60-second spot that debuted during ESPN’s College Football Championship. The ad playfully acknowledges his time away from pop culture before reviving him - naturally - with a Dos Equis in han
153 views9 months ago
FacebookThe Moment Lab
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He's back! Dos Equis has brought back The Most Interesting Man in the World, reigniting his spark to inspire a new generation to “Stay Thirsty” for experiences. Played by the original actor, Jonathan Goldsmith, the debonair older gentleman comes out of retirement to kick off Dos Equis’ new campaign, which will debut on TV on January 19 during the College Football National Playoff game in Miami. “This is the right time to bring him back,” Alison Payne, Heineken USA’s CMO, told ADWEEK. She pointed
1:01
He's back! Dos Equis has brought back The Most Interesting Man in the World, reigniting his spark to inspire a new generation to “Stay Thirsty” for experiences. Played by the original actor, Jonathan Goldsmith, the debonair older gentleman comes out of retirement to kick off Dos Equis’ new campaign, which will debut on TV on January 19 during the College Football National Playoff game in Miami. “This is the right time to bring him back,” Alison Payne, Heineken USA’s CMO, told ADWEEK. She pointed
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Dos Equis sent us a mysterious briefcase and asked for $8,000,000 to see their Super Bowl commercial 💸 NBC, Peacock TV, Telemundo, y'all participating? 👀 | Adweek
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Dos Equis sent us a mysterious briefcase and asked for $8,000,000 to see their Super Bowl commercial 💸 NBC, Peacock TV, Telemundo, y'all participating? 👀 | Adweek
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🍻 He’s not always in beer commercials—but when he is, he’s unforgettable. After nearly a decade offscreen, the Most Interesting Man in the World is returning to Dos Equis, as the Heineken-owned beer brand looks to one of advertising’s most enduring characters to cut through a more crowded media landscape than the one he left in 2016. Actor Jonathan Goldsmith, now 87, is returning to the lead role, along with the campaign’s original voiceover, Will Lyman, in a campaign headed by Le Pub NYC. “The
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