What do athletes want most from their coaches? It might be simpler than you think. A few weeks ago, we had communication specialist and former college basketball coach Betsy Butterick on the podcast. She shared a story from her work inside the Las Vegas Raiders facility. While touring with a coach, he called over a well-known player, a massive, elite NFL athlete, and asked him: “What should she tell our coaches?” The player didn’t hesitate. “Talk to me. Don’t yell at me. Talk to me. I’m a man. M
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