Mondelēz International launches Lotus Biscoff® in India with major integrated campaign
Mondelēz International launches Lotus Biscoff® in India with major integrated campaign
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Today, we inaugurated our new site in Sri City, Andhra Pradesh, India, which will produce 60,000 tons of Cadbury Dairy Milk for consumers in #India and the #Asia Pacific region, making it our largest chocolate manufacturing facility in India. By 2020, production will ramp up to an expected 250,000 tons – that’s the weight of more than 88,000 Asian elephants! Clearly, we’re bullish on India! | Mondelēz International
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Today, we inaugurated our new site in Sri City, Andhra Pradesh, India, which will produce 60,000 tons of Cadbury Dairy Milk for consumers in #India and the #Asia Pacific region, making it our largest chocolate manufacturing facility in India. By 2020, production will ramp up to an expected 250,000 tons – that’s the weight of more than 88,000 Asian elephants! Clearly, we’re bullish on India! | Mondelēz International
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A ₹300 biscuit just became ₹10 in India 🤯 Lotus Biscoff has completely changed its India strategy — and the market will never be the same. Here’s the real Dhande Ki Baat ↓ [Lotus Biscoff India, Mondelez partnership, Cadbury India, premium to mass strategy, FMCG case study, Indian consumer market, pricing strategy India, manufacturing in India] #DhandeKiBaat #LotusBiscoff #BrandStrategy #FMCGIndia #IndiaBusiness #MondelezIndia #MarketingCaseStudy #ConsumerBehaviour #IndianMarket #casestudy #busi
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Mondelēz International on Instagram: "At our Clinceni plant, one of South-Eastern Europe’s top manufacturing hubs, 800+ experts work together to bring you iconic snacks like 7 Days and TUC. With cutting-edge technology, sustainability, and a passion for innovation, we’re shaping the future of snacking. Join our #TeamMDLZ today and #MakeItYours! http://ms.spr.ly/6173UAqWd"
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