Levi's - 501 - Launderette/Laundromat (Advert Jury)
Levi's - 501 - Launderette/Laundromat (Advert J…
4 weeks ago
linkedin.com
The Levi’s 501 “Launderette” advert was a short television commercial first shown in 1985. It featured model Nick Kamen walking into a launderette, stripping to his boxer shorts, and washing his jeans, all set to a soulful soundtrack. The ad became a cultural moment, sparking huge interest in Levi’s jeans and in Kamen himself. The launderette used in the advert was not a set but a real working one in Harrow, north-west London. Locals remembered being surprised when a film crew took over their ne
The Levi’s 501 “Launderette” advert was a short television commercia…
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The ‘Launderette’ was shown for the first time on Boxing Day 1985. Owing to this ad, the sales of Levi’s 501 shot up by an incredible 800%, which eventually had to be taken off the air because the company couldn’t produce enough jeans to meet the new demand. By 1987, the sales of Levi’s jeans were reported to be 20 times what they had been just 3 years earlier! | Saffron Lifestyle Traders Pvt. Ltd.
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