🎶 Come along, live it up, bring a song, sing it up, 'bout a new generation, hey ride! 🎶 This peppy advertisement markets Lone Star as the "new generation premium beer." Watch more commercial film made by the Jamieson Film Company of Dallas: https://bit.ly/3mvcHlI | Texas Archive of the Moving Image
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🎶 Come along, live it up, bring a song, sing it up, 'bout a new generation, …
4.3K viewsSep 16, 2020
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'Lone Star Beer and Bob Wills Music' by Red Steagall ⠀⠀⠀ ⠀ Follow Country Road TV for more! | Country Road TV
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🍺This 1960s television commercial for Lone Star Beer features cowboys and ranch hands arguing that a “man grows a man-sized thirst for a man-sized beer.” #texas #beer #lonestar #archives #TAMITurns20 https://texasarchive.org/2021_01686 | Texas Archive of the Moving Image
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🍺This 1960s television commercial for Lone Star Beer features cowboys …
347K viewsAug 31, 2023
FacebookTexas Archive of the Moving Image
Willie Nelson helped make Lone Star Beer a Texas icon in the 1970s through a marketing partnership that tied the brand to country music culture. The beer has branded itself as The National Beer of Texas since 1940, even though that's not an official title, and still does 80 percent of its business in the state. Pabst owns the brand while Anheuser Busch InBev brews it in Houston, and it's been referenced in True Detective and various country songs as a symbol of Texas pride. #beer #willienelson #
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The @lonestarbeer Cross Country Music Hour was a real Lone Star Beer–backed music TV show in the mid-1970s, broadcast regionally across Texas. It featured live performances, not lip-synced pop, and focused on Texas and Southwest artists. Willie Nelson was among the headline performers, along with Rusty Wier, B.W. Stevenson, and Steve Fromholz. Usually presented as hour-long specials, it aired in major markets like Austin, Houston, Dallas, and San Antonio. It was Lone Star Beer tying itself direc
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Neon Signs Beer Bar Club Bedroom Lone Stars Beer Armadillo Sign Glass Neon Signs for Office Hotel Pub Cafe Wedding Birthday Party Man Cave Neon Light Art Wall Lights 24 X 20 - Inches
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At the 1977 World’s Fair in Luckenbach, Texas, folks gathered for an armadillo race that turned into pure small-town spectacle—beer, music, and those little armored critters scuttling for gold, a perfect slice of Texas charm and humor. Check out the gold medal winner in Texas @lonestarbeer #americana #texas #armadillos | Truck Stop Chic
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