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Coca-Cola | Holidays Are Coming
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Coca Cola’s AI ads: 2024 vs 2025.Here’s what changed and why it matters: ↳ In 2024, they launched their first AI Christmas ad.↳ Approximately 100 people worked on it. ↳ The faces looked… | Axelle Malek | 373 comments
Coca Cola’s AI ads: 2024 vs 2025.Here’s what changed and why it matters: ↳ In 2024, they launched their first AI Christmas ad.↳ Approximately 100 people worked on it. ↳ The faces looked… | Axelle Malek | 373 comments
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linkedin.com
Coke's New AI-Generated Ad Required 100 Staff and 70,000 AI-Generated Clips, and It Still Looks Like Garbage
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Coca-Cola launched its 2025 holiday campaign featuring AI-generated versions of its iconic "Holidays Are Coming" commercials, one year after its first AI attempt sparked backlash from creatives over the tech's impact on artists. The comapny partnered with AI studios Silverside and Secret Level to produce new spots that swap last year’s unsettling human characters for animals. The beverage giant reduced production from roughly 12 months to 30 days, with one studio requiring just five specialists
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