Gear up like the players on Team Lacoste with elegant, high-performance and modern outfits. | Lacoste

The new brand film from Lacoste celebrates the timeless polo elegance that has effortlessly shifted through the decades, from its conception in 1933 to the present day. | Lacoste

History in motion. Lacoste’s past isn’t frozen in time, it moves, evolves and influences the present. The archives hold over 90,000 pieces of history. Each one a reflection of the artistry, precision and savoir-faire that continue to inspire today’s designs. | Lacoste

Lacoste once made the boldest move in its history. They removed their iconic crocodile logo to highlight a global crisis we often ignore. During Paris Fashion Week, the classic croc was replaced with 10 different endangered animals. And the number of shirts produced for each animal matched how many were left in the wild. 1,775 shirts. All sold out instantly. All profits donated to protecting those species. A fashion statement turned into a reminder that awareness can create real impact. Follow @