It's the Great Pumpkin, Charlie Brown — rare opening CBS broadcast featuring the original Coca-Cola and Dolly Madison ads. This 1966 prime-time Peanuts special, based on Charles M. Schulz’s beloved comic strip, first aired on October 27, 1966, on CBS, preempting My Three Sons. Its sponsors were Coca-Cola, which also backed A Charlie Brown Christmas, and Dolly Madison snack foods, a longtime Peanuts co-sponsor on CBS. Trivia: Schulz wanted Charlie Brown to get a rock at one house. Animator Bill M